Using Headlines & Hooks To Grab The Media's Attention – Wasabi ...
Oct 26, 2017 ... A common misstep some DIYers make when crafting their pitch is not tying it to breaking news with headlines and hooks. Just as ... A news hook in the media is an angle or approach to telling a news story. But for ... There's weather-related news like winterizing your home or losing a few pounds for summer.
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