isg-nc
Innovative Signs & Graphics : Resources & Support : Glossary Of ...
CPT (cost per thousand). The cost of reaching 1,000 viewers with an advertisement in a given medium--print, radio, television and signage. Based on CPT, signage is the least expensive form of advertising available. crazing. The appearance of fine cracks in the surface of paint, lacquer, plastic or vinyl. Typically the result of ...
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