estibetelemarketing

hem - commercial sports media

twenty years ago there were a dozen sports channels worldwide, whereas today you can scroll through your tv guide with many channels popping up on the screen. if you then add the sports content the consumer can find on smart phones, tablets or computers, it is clear that the demand for new business models, to protect and potentially increase media rights values, has never been stronger. sport and the demand to watch it live has never been more important to the media industry.