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from well-established entry-level brands to top of the range premium bikes, all the brands in the insync portfolio have pedigree, quality of build and performance at its very heart.  from our head office in the north west of england, we aim to be the market leader in european bicycle distribution, providing a complete range of branded cycling products as well as an exciting new range of e-bikes. the insync portfolio of brands include viking, viking pro, concept, coyote, insync, rooster, riddick, ryedale, de novo and lectro. at insync we strive to be the leader in the european cycling market with brands that have been built on a love of cycling and a passion for the great outdoors.